About Us | PrysingZX

Our Story

PrysingZX was founded in 2015 by Elena Markowitz and Daniel Chen, two financial consultants who recognized a critical gap in the market: creative professionals with incredible talent but limited financial expertise. After years of working with traditional corporate clients, they witnessed firsthand how many brilliant creative ventures struggled or failed not due to lack of talent or vision, but because of financial mismanagement or inability to secure appropriate funding.

Starting with just three clients—an animation studio, a design agency, and an independent game developer—PrysingZX developed specialized financial frameworks tailored to the unique challenges of creative businesses. Word spread quickly through Vancouver's tight-knit creative community, and within two years, the company had grown to a team of eight consultants serving over 30 regular clients.

In 2018, PrysingZX expanded its services beyond Vancouver, working with creative businesses across Canada and the U.S. West Coast. The company gained recognition for its unique approach to financial consulting that preserves creative integrity while building sustainable business foundations.

Today, PrysingZX has established itself as the leading financial consultancy for creative industries in Western Canada, with a client portfolio ranging from Emmy-winning animation studios to innovative fashion designers and cutting-edge game developers. We continue to evolve our services to meet the changing needs of creative entrepreneurs while staying true to our founding mission: empowering creative vision through financial expertise.

Our Mission & Values

At PrysingZX, our mission is to bridge the worlds of finance and creativity, empowering creative professionals to build sustainable businesses without compromising their artistic vision. We believe that financial expertise should enable creative freedom, not constrain it.

We strive to demystify financial processes, making them accessible and relevant to creative professionals. By translating complex financial concepts into practical strategies tailored to creative workflows, we help our clients make confident decisions that support both their artistic goals and business longevity.

Creative Integrity

We recognize that creative businesses have unique priorities and workflows. Our financial solutions preserve and enhance creative integrity rather than forcing standardized approaches that might work in traditional industries but stifle innovation in creative contexts.

Financial Transparency

We believe in demystifying finance. We communicate clearly, avoid unnecessary jargon, and ensure our clients fully understand their financial position and options. No smoke and mirrors—just clear, actionable financial guidance.

Collaborative Partnership

We don't dictate solutions; we collaborate with our clients to develop financial strategies that align with their creative vision and business goals. We see ourselves as partners in our clients' success, not just service providers.

Sustainable Growth

We focus on building sustainable financial foundations that support long-term growth and creative freedom. Our strategies balance immediate needs with future opportunities, ensuring our clients can thrive through industry changes and economic fluctuations.

Our Leadership Team

Meet the experts behind PrysingZX's innovative approach to creative financial consulting. Our leadership team combines extensive financial expertise with deep understanding of creative industries.

Elena Markowitz

Founder & CEO

With over 15 years of experience in financial consulting and an MFA in Film Production, Elena brings a unique blend of financial acumen and creative understanding to her work. Before founding PrysingZX, she served as financial advisor to several award-winning production companies.

Daniel Chen

Co-Founder & Chief Strategy Officer

Daniel specializes in investment strategies for creative ventures. With a background in venture capital and a passion for indie game development, he has helped numerous creative startups secure over $50M in combined funding through innovative financial models.

Sasha Reynolds

Head of Client Services

Sasha brings 10 years of experience working with creative agencies to their role at PrysingZX. Their expertise in strategic budgeting has transformed the financial operations of over 50 creative businesses, resulting in an average profit margin increase of 22%.

Marcus Wellington

Director of Grant Funding

Marcus specializes in navigating the complex landscape of arts grants and creative industry funding programs. His strategic approach to grant applications has resulted in a success rate of 68%, significantly above industry averages, helping clients secure critical funding for innovative projects.

Our Achievements

Over the years, PrysingZX has established a track record of excellence in serving creative industries. Here are some key achievements that highlight our impact and expertise.

Client Success

Helped over 200 creative businesses achieve financial stability and growth since our founding, with 85% reporting significant improvement in financial outcomes within the first year of working with us.

Funding Secured

Assisted clients in securing over $75 million in combined funding through grants, investments, and strategic partnerships, enabling creative projects that might otherwise have remained unrealized.

Industry Recognition

Recognized with the Creative Business Excellence Award in 2020 and 2022 for our innovative approach to financial consulting in creative sectors. Featured in leading industry publications including Creative Business Quarterly and Finance for Creatives.

Client Retention

Maintained a 92% client retention rate over the past three years, reflecting our commitment to building lasting partnerships with creative professionals and delivering consistent value through our services.

Client Testimonials

Don't just take our word for it. Here's what some of our clients have to say about working with PrysingZX.

PrysingZX transformed how our studio approaches finances. Their strategic budgeting framework allowed us to take on more ambitious projects while actually reducing our financial stress. They understand the unique challenges of running an animation studio and never try to force traditional corporate solutions on us. Our profit margins have increased by 27% since implementing their recommendations.

Olivia Nguyen

Creative Director, Luminary Studios

When we were struggling to scale our agency beyond the 10-person mark, PrysingZX provided clarity and direction. Their investment modeling showed us exactly where to focus our resources and how to structure our growth. What impressed me most was how they balanced financial prudence with maintaining our creative culture. Two years later, we've doubled in size without losing our soul.

Jordan Matthews

Founder, Pixel Perfect Agency

As an independent game developer, I was completely lost when it came to securing funding for my project. PrysingZX not only helped me navigate the complex landscape of grants and investors, but they also restructured my business model to make it more attractive to potential funders. Their guidance was instrumental in securing the $750K that allowed us to complete our game without compromising our creative vision.

Mia Tanaka

Lead Developer, Quantum Games

PrysingZX in Action

Take a glimpse into our work environment and the collaborative approach we bring to financial consulting for creative industries.

Ready to Transform Your Creative Business?

Let's discuss how PrysingZX can help you build a stronger financial foundation for your creative endeavors. Whether you're struggling with budget management, seeking funding, or planning for growth, our team is ready to provide tailored solutions that preserve your creative integrity.

About PrysingZX